Food aid for frontline areas: ALDI partners with Saving Lives
Saving Lives, the humanitarian project of SCM businesses, has started cooperation with ALDI international supermarket chain. The initiative will buy a big batch of products from the new partner at discount prices, enough to make 50,000 humanitarian aid packages for residents of the frontline area in Ukraine.
ALDI Nord, the German discount retail chain is one of the largest in the world, with over 5,300 stores across 9 countries. Thanks to minimal mark-ups, extensive network, and unification of assortment, ALDI has kept low prices for its goods for over a hundred years at a high level of quality. This is why the Saving Lives project has decided to join forces with the retail heavyweight and start making humanitarian packages, using ALDI’s food products to help dozens of thousands of Ukrainians.
The grocery set from the German discounter includes canned meat and fish, flour, pasta, cereals, salt, sugar, and oil. The contents of the packages meet the nutritional intake recommendations of the World Health Organisation. The first batch of 5,000 humanitarian packages is already being formed in Europe and will soon be sent to Ukraine primarily for socially vulnerable groups and the displaced in the base localities of the Saving Lives initiative. More than 140,000 people have already benefited from humanitarian aid over the five months of the project.
Food packages are bought thanks to the financial support of Metinvest and donors of Saving Lives. Click here to join efforts to buy food and help Ukrainians in the frontline area.
We remind that about 90 companies around the world have joined the initiative since its inception. Their financial support has already reached €1.7 million. Among other partners of the project is AgriTrade Ukraine, a coordination centre of the German Federal Ministry of Food and Agriculture (BMEL). The partners plan to bring 200 tonnes of food and essential goods to Ukraine every month.